that there are roars coming from the crowd for each faction,' he said. 'It's essential to us that identity and faction matter in Warcraft and that years from now, no matter what we do, when we're all together in Anaheim at BlizzCon. Hazzikostas added that he doesn't think anything can be done about the imbalance in the short term, but that it's 'a top priority' to address in the long term, while also maintaining the sense that these factions are at odds with each other. It would take something tremendous to make people who had switched from Alliance to Horde want to suddenly switch back.' We can't undo this movement that's happened over time. That's a challenging problem to solve because, really.
If you're looking to run high-end Mythic+ dungeons, there are more people looking to do that content. 'It's the feeling that if you're a raider looking to join a top-end guild, there are simply more options and if your first choice doesn't work out there are others to explore and fall back on.
'The thing that keeps people in one faction or makes them tempted to move is the social dynamics,' Hazzikostas said.
